Friedrich Hagspiel
The future of distribution Channels for retail banks
One of the key factors for success in retail banking will be the development of an optimal mix of distribution channels within the next years. Current changes of distribution structures are just the beginning of what might be called a revolution. Banks have to redefine their attitude regarding outlets, alternative distribution channels like phone, direct or internet banking and their internal organisational structures. This paper is based on an empirical survey conducted by Management Centre St. Gallen throughout Austria, Germany and Switzerland.
